Instagram followers
MEDIA KIT / 2026BRAZILIAN · BASED IN FLORIDA
WELLNESS CONTENT CREATOR
Carol Macedo
Experience, presence and a perspective that goes beyond a single field.
I’m Carol Macedo, a wellness content creator. Born in São Paulo and now based in the United States, I share my daily life through wellness, fashion, beauty, travel and movement.
Follow my everyday life23 yearsas a personal trainer
62%female audience
BR · UStwo cultures
A real routine.
And your brand can be part of it.
I don’t stick to a single niche. Wellness, fashion, beauty, travel and training are all part of my day, and that everyday life is where brands show up.
That is why my content doesn’t feel like an ad: the brand appears in the context of someone who actually uses it, for an audience that relates to me.
- 01An audience that relates
62% are women and almost half of my audience is between 35 and 54 years old.
- 02Many worlds
Wellness, fashion, beauty, travel and fitness: room for brands across different categories.
- 03Credibility
23 years as a personal trainer and features in outlets such as Boa Forma, Delas · iG and Jornal de Brasília.
02 / INSTAGRAM HIGHLIGHTSContent that
@carolmacedotrainerVisit the profileContent that
reaches further.
Source: Instagram Insights · updated November 2026.
WHO FOLLOWS MEAn audience that
An audience that
relates.
Gender
62.2%Women
37.8%Men
Age range
- 13-173.9%
- 18-2411.2%
- 25-3429.4%
- 35-4426.3%
- 45-5421.2%
- 55-646.5%
- 65+1.6%
47.5% of the audience is between 35 and 54 years old.
Top audiences
United States · Brazil
Insights
The numbers, at a glance.
04 / BRAND PORTFOLIOContent created
Content created
with brands.
A selection of my brand content.
01 / 12
BRAND CONTENTPart of everyday life.
Part of everyday life.
Part of the conversation.
A brand shared through the everyday life of someone who uses it.
Caffeine ArmySWIPE TO EXPLORE
04 / FEATURED REELSMillions of views.
Millions of views.
Content that connects.
Results that show
the power of connection.
SWIPE TO EXPLORE HIGHLIGHTS
05 / FORMATS & RATESLet’s shape
Let’s shape
your campaign.
Rates in US dollars.
Custom proposals with the Team.
| Format | Scope | Rate |
|---|
Rates in US dollars (USD). Feed posts remain published for 60 days. Scope, timelines, usage rights and any travel are defined in the commercial proposal.
Request a custom proposal06 / BEYOND SOCIAL MEDIAExpertise
View press coverage Expertise
starts conversations.
IN CAROL’S OWN WORDSBehind the content,
Behind the content,
a story.
Get to know me in this conversation with Adams Magazine.
View on Adams Magazine07 / LIFESTYLE & TRAVELA way of life
A way of life
in pictures.
08 / PARTNERSHIPS & PROJECTSWELLNESS · FASHION · FITNESS · BEAUTY & AESTHETICS · TRAVEL
Let’s create
a connection.
Share your project.
The Team will help you explore the possibilities.
Business contactIsaías Avelinoinfo@teamcarolmacedo.com